|
How does your company operate on new initiatives?
Another matrix which I've found helpful when putting together business development or sales plans. Depending on your product or company plans, don't waste time with prospects who are not willing to work through the process
| Business Criticality |
High |
Efficiency and Customer Loyalty
|
New Value Creation |
|
OPERATIONAL
EXCELLENCE
-
Always considering reengineering
-
Leveraging their strengths
-
Efficiency focused
-
Will take some risk - medium
|
BREAKTHROUGH STRATEGIES
-
Focuses on market creation
-
Always looking for a new business model
-
Incubate too slow a process
-
High risk taker
|
| Low |
NEW
FUNDAMENTALS
|
RATIONAL EXPERIMENTATION
-
Wants to lead in new market segments
-
Recognizes shift in the business model
-
Will incubate a new opportunity
-
Low to medium risk taker
|
| Low |
High |
|
Innovation or Newness of Technology |
|
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|
|
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